Projects
Click on an image to learn more about each project.
Ketchup Please
"The World's Coolest Ketchup"
There's nothing like watching a person's reaction when they try Ketchup Please for the first time. We're more than a ketchup... We're a family, and I can't help but smile to say I'm a part of it.
Whether I'm boots-on-the-ground at a Hy-Vee in Wisconsin, on the production line in Nebraska, or selling from Boston, I'm always eager to contribute to the team and following we've built.
To view our latest pitch deck, please click here. Want to see our pitch in action? Please click here.
Congress Unified Managed Accounts
R (RStudio/Shiny) Dashboard Project
Working alongside Brandon Farr, Head of Data Analytics at Congress, I was able expand my R skills using the rhino, echarts4r, bslib, dplyr, and ggplot2 packages to build a fully functional Shiny dashboard, effectively separating data entry from data exploration (some Excel files originally had more than 90 columns!).
Note: All data referenced in the screenshot at left is "dummy data" due to the proprietary nature of the real data used in this project.
Congress Road to $25B AUM
R (RStudio) Analysis Project
During my six-month co-op at Congress Asset Management, I sharpened my data visualization skills using the R ggplot2, hrbrthemes, and dplyr packages.
Chris Lagan, the president of the firm, tasked me with analyzing 40 quarters of data for four public asset management firms viewed as competitors to Congress.
There's nothing like reading through 15 10-Ks! Thank goodness for FactSet's compiled data and shout out to Angie Dulin, my fellow co-op, for leveraging her internet sleuthing skills to gather critical intelligence. Please click here to view the whole deck.
Broke Again
Personal Music Project
Ever since my first exposure to musical theater at First Stage Children's Theater as a fifth grader, I've been fascinated by the making of music.
My dream to make my own original song became a reality in July 2023 when I collaborated with Jack Olson (a high school friend and LA-based producer) to finish the song we began writing during the pandemic. "Broke Again" is now available on all major streaming services. Please click here to listen. I'm excited to pursue music further as I continue my work with Ketchup Please.
Major League Baseball Payroll Analysis
DS 2001 Group Project
For this project, I teamed up with a group of data science students to determine if there is a correlation between MLB team payrolls and win percentage.
Our team leveraged our Python skills to run regression analyses for the payroll and win percentage data of ten MLB seasons. We also visualized the change in correlation coefficients over the ten seasons to determine if there were any significant outliers.
After our analysis, we concluded that there is a moderately strong, positive relationship between MLB team payrolls and win percentage. To view all deliverables from this project, please click here.
Star Wars Sentiment Analysis
DS 2000 Individual Project
For this project, I was tasked with building a Python program that analyzed the script of Star Wars: A New Hope to visualize and report sentiment.
We were given a list of positive and negative words and iterated through the entire script to find the frequency of these words within each line. Using this analysis, I was able to calculate a score for each line and aggregate the results to showcase the moving average sentiment throughout the movie.
To view the deliverables from this project, please click here. I was also able to apply this same concept to categorize marketing emails at my internship with Direct Supply... more details coming soon.
Linkedin Video Ad Creative Creation
Direct Supply Marketing Internship
During my first summer at Direct Supply, I was tasked with redesigning the LinkedIn paid advertising creatives for our eProcurement line of business.
With previous static creatives producing lackluster engagement, I decided to leverage my previous Canva experience to design an animated advertisement that was engaging and designed for the LinkedIn platform (1200 x 1200 pixels vs. previous 1200 x 628).
My creative improved our LinkedIn Ads click-through rate (CTR) by 17% (as of 12/21/2022) and produced two demo requests in the first two weeks of the campaign launch.
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Need It Now
Spring 2022 Husky Startup Challenge
Need It Now is a peer-to-peer item-sharing mobile app for college students. We help college students save money, especially those who travel long distances to get to campus, by providing a platform for students to rent the items they need at school from other college students.
Our team pitched at the Husky Startup Challenge Demo Day, Northeastern's flagship startup accelerator, where we took home a $500 cash prize. To view our pitch deck, please click here. To watch our pitch at Demo Day, please click here.
We have pressed the pause button on development as I focus on Ketchup Please.